DIRECT MAIL MARKETING
Let postcards work for your business...

Postcards sent by direct mail are the business world's best kept marketing secret.

Think about it. When did you ever read a newspaper or magazine article extolling the virtues of marketing, promoting or selling by using postcards.

Bet you never have.

And why would the print media promote the fastest, cheapest and simplest way of advertising, marketing or selling for just about any business - we're the opposition.

For all that, business people, mostly by word of mouth recommendations, are discovering the effectiveness of direct mail postcards.

Within the UK you can target prospects and keep in touch with your own customers for cards costing from just 4p for 6000 to 17p for 500 postcards.

In the UK including postage that's just 30p to 36p each including postage.

You can generate leads, create sales and win new customers by repeated mail shots. Repetition of your message works best, through repeated mail shots every month.

It's so cost effective that you could send someone a card every month for a year in the UK for around £3.60 including postage.

Of course quality counts as well and instead of explaining the trust that our customers have in our products, read what they have to say and view a selection of testimonials from customers who have found that The Postcard Company can be trusted to produce what they want, when they want it.

Among the most recent features on postcards, promotional cards, product cards, book marks etc., produced by The Postcard Company were this selection from a wide variety of customers, ranging from gigantic natural phenomenon like Ireland's Cliffs of Moher to furniture for tiny tots and from natural food oils to re-cycled sneakers.

Jonathan McLaughlin, Group Marketing Manager of Frylite, Ireland's leading edible oil specialist used 8X6 cards to help launch a delicious new range of Cremonini olive oils.
In a mouth-watering illustration titled 'Oil Is Our Passion' the cards also mark Frylite's 20 year anniversary in business.

Frylite has five depots across Ireland and use the cards to supplement face-to-face presentations to chefs including, Gordon Ramsey, Paul Rankin and Michael Deane.

'Tots to teens' furniture manufacturers are based at Willows Farm Village, London Colnet, Hertfordshire and their bright, colourful range of products can be seen to good advantage on their seven websites that specialize in kids' furniture from bunk beds to funky chairs.
The company not only uses postcards as attractive promotional and advertising medium but has included the added facility of a space on the reverse for customers' 'Notes and Quotes'. Visit their website at: www.totstoteensfurniture.co.uk

Another card that caught our eye was that produced by Simple Shoes of Port Glasgow, Scotland.

'Eco Sneaks', one of their 100% sustainable products, is made from recycled tyres from cars and bikes and from plastics, hemp and organic cotton.

Simple Shoes featured their 'Eco Sneaks' on reply cards, which had space on the reverse for recipients to participate in a draw for 10 pairs as prizes.

The big message from Simple, who promote themselves as 'a nice little shoe company' is that if everyone who reads their postcard wore a pair of Eco Sneaks about 200,000 car tyres will avoid landfills. 'Simple' are at: www.simpleshoes.com

You don't have to stick to 6x4 or even 8x6 bumper cards. Michael O'Flanagan, the designer of the Cliffs of Moher cards, chose to add to his postcard range of the famous landmark, by producing his impressive artwork on our laminated bookmarks. The result is as stunning as the County Clare cliffs themselves. Michael's work can be viewed at: www.oflanagan.ie

Variable data printing service

More and more of The Postcard Company's customers are making use of our variable-data printing service, mainly for direct marketing, customer relationship management and advertising purposes.

With this service we can look after virtually your entire direct mail campaign from producing and printing your postcards through to addressing and posting on to the people on your database.
Our variable data printing enables the mass customisation or personalisation of documents via our digital print technology.
If you would like more details about our variable-data printing service, please Contact Us By Email or telephone +44 (0) 28 82224 9222.

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